Branding, I-D, Client: Woodstock
I was commissioned to update the Woodstock brand image library using some of the original assets like the guitar and dove, featured in the original advertising for the festival in 1969. I chose to make reference to the year of the event and added modern visual references and contemporary treatments drawing from the repeating elements of op-art and collaging graffiti and other photography into the traditional brand elements.
Wine and Spirits retail giant Bevmax commissioned me to create branding for a flash-sale site selling deeply discounted wines. The first concept illustrated the variety of wines available, the second refers to the diminishing quantities (going, going, gone) aspect of the flash sale model.